Erroneously unredacted court docs reveal Google ran a secret program called "Project Bernanke" that used past bid data to boost its win rate in ad auctions (Wall Street Journal)

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Wall Street Journal:
Erroneously unredacted court docs reveal Google ran a secret program called “Project Bernanke” that used past bid data to boost its win rate in ad auctions  —  Program used past bid data to boost tech giant's win rate in advertising auctions, according to court filing

April 11, 2021 at 07:05AM